HOW TO REFRESH TIRED-LOOKING EYES
Published June 13, 2023
With today’s hectic lifestyle and stress, we now sleep an average of 1.5 hrs less than we did 50 years ago (1). Correcting signs of fatigue so that we appear younger is becoming a key expectation.
The eye contour is the first area of the face to show the signs of passing time. It is an overworked area and is particularly fragile because the skin around the eyes is four times thinner than on the rest of the face.
Here’s how to take care of this delicate area:
GENTLY REMOVE MAKE-UP FROM YOUR EYE AREA
Use a gentle cleanser, like our FOAM CLEANSER, to leave on the eyes for a few seconds. It will let the product soak in and make it easier to remove make-up. Lightly swipe the cotton pad from the inner corner of the eye toward the outer corner, following the direction of the lashes and without rubbing aggressively.
USE AN EYE CREAM DAILY
Use an eye contour cream in the morning and evening. Eye contour creams contain active ingredients that will tackle specific concerns in the eye area. Their textures are specially formulated to ensure that they are perfectly absorbed.
For fresher eyes, we recommend OPTIM-EYES, the best-selling eye contour cream (2) with a triple-action to reduce the appearance of dark circles, puffiness, and fine lines. Did you know that one OPTIM-EYES is sold every ten seconds (3) around the world?
FOLLOW A SPECIFIC APPLICATION ROUTINE
To get the most out of your eye cream, make sure to use it the right way. Here’s how to apply an eye cream in the morning and evening:
- Take a small amount, about the size of a grain of rice.- Dot the product over the whole eye contour along the lower and upper bone, just below the eyebrow.
- Smooth from the inner corner outwards to the temples.
- Then dab gently with your fingertips to stimulate the eye contour.
These eye care tips will help you to keep your eyes fresh and radiant at all times!
(1) Institut National du Sommeil et de la Vigilance
(2) by FILORGA
(3) Worldwide sell-in data 2018